A freelance project where I developed a rebrand from a small granola company based in Caracas-Venezuela.

The client wanted to maintain Resueltos Granola as their name but give it a new “fresh” look. Their original brand had a Gorilla as a mascot and they wanted to see the gorilla applied in the branding somewhere. I thought that it didn’t make much sense but I complied and applied it in the packaging as a vector, very subtly.

After several meetings with the client showing different logo ideations and ideas, they liked this one the best (which is also my favorite).

I developed some basic mockups (business cards and packaging) so the client can see their brand as it is intended to be. I designed this small brand manual for them with the intention of making the brand clear and easy to understand for anyone upon meeting Resueltos for the first time.

At the bottom you can see the different ideas I proposed but didn’t go through.